What is your background in the automotive industry?

Worked in the industry since 1974, initially in South Africa as a diesel mechanic. Was MD and Dealer Principal for a Mercedes Dealership and, in 1999, became Country Manager for Mitac consulting. Moved to Australia in 2008 and bought into APD Australia. Ran Kia and Jeep Dealerships before forming Linro & Associates in 2014. 

 

What do you see as the biggest problem facing dealerships today?

Very thin margins, pressure from distribution companies to increase volumes and consequently, the high cost of inadequately trained staff. This in turn causes the public to have a poor perception of Automotive Dealers and their staff.

 

What benefits will there be for Dealership team members who take the AADA/NADA courses?

Better management skills, AADA/NADA Accreditation, improved levels of professionalism and greater job satisfaction.

 

How will the AADA/NADA courses benefit the Dealership business itself?

Improved bottom line performance, staff and facility utilisation. Better customer retention and satisfaction. Contented staff with improved staff turnover.

 

Why is it important for Dealerships to support their team by offering such comprehensive training programs?

By providing this kind of training and support, it gives staff improved job satisfaction and security in an industry which is facing considerable distress at present. Staff turnover will improve and dealerships can concentrate on improved customer satisfaction, customer referrals, retention and profitability. 

 

What is the most satisfying aspect of providing the training to Dealerships?

Watching the “lights come on” when participants see the benefits of following the correct process. To hear dealers raving about the improvements they have made in their business.